Yahoo!
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Email marketers: what email provider sends you the best traffic? According to our data, you should be targeting Gmail users if you want them to convert on your call-to-action. Now seen in two eMark… Read the full story » -
With so many feature-rich apps that also browse the web, how can browsers survive the growing app mentality?… Read the full story » -
The difference between our search engine market share numbers and comScore's underscore a fundamental difference in search engine business models. On the one hand is Google's model: search-and-go, get people out into the third party web. On the other hand is Yahoo!'s web portal… Read the full story »
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Chitika Research's July 2010 search engine market share report, including data spanning all of 2010. Of the big three search engines, only Yahoo! saw an increase in their market share, while both Bing and Google saw minor losses. As cited in Read the full story »
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Firefox appears to hold a lot of the cards in the search engine market share game. We looked at what percentage of search traffic coming into our network came from Firefox's deal with Google - specifically, the Firefox start page and little embedded Google bar - and found that F… Read the full story »
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Despite some controversy over Yahoo!'s "gaming" the search market share numbers, according to our traffic data, both Yahoo! and Bing are legitimately growing - and fast - in 2010. As seen in Search Eng… Read the full story »
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Google, the most popular search engine, has plenty of enemies (competitors?). We look into the hometowns of some of Google's top rivals - Apple, Yahoo!, and Microsoft - to see how much of a foothold Mountain View's finest has. Featured in the Read the full story »
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Microsoft and Yahoo! are both seeing growth in their share of search traffic sent into the Chitika advertising network. April and May has seen an increase in both search engines' shares, along with a corresponding decline in Google's traffic share.… Read the full story »
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What is the value to a website that runs ads of a single Bing user versus a Google or Yahoo! user? Looking at the ad clickthrough rates of traffic sent by the big 3 search providers, it appears that one Bing user is worth more to a website than one Google user. As seen in Read the full story »
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We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the cli… Read the full story »
