Insights | Social Media

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  • LinkedIn Goes IPO, Why Aren’t You Marketing There?
    20 May 2011 | By
    LinkedIn Goes IPO, Why Aren’t You Marketing There? LinkedIn is huge and influential enough to be worth $9 billion dollars after its IPO. Why aren't more social media marketing professionals paying attention?… Read the full story »
  • Search Trends: Royal Wedding More Interesting than bin Laden?
    5 May 2011 | By
    Search Trends: Royal Wedding More Interesting than bin Laden? Royal wedding demolishes bin Laden's death in search traffic, points to differences in the strengths of search versus social.… Read the full story »
  • Stumbleupon.com – Where Internet Explorer Goes to Die
    21 Apr 2011 | By
    Stumbleupon.com – Where Internet Explorer Goes to Die A lot can be learned from a site when one knows of the browsers that hit the website. While only these websites can know for sure what their browser distribution is, Chitika Insights is able to study the traffic generated by referrals to find out some interesting numbers on a few… Read the full story »
  • Google Search +1 = Social
    31 Mar 2011 | By
    Google Search +1 = Social Search and social should be like peanut butter and chocolate, but search giant Google has so far been unable to crack the social scene. With their new "+1" feature, have they pulled it off? Will you use +1, and did you use Buzz, Wave, or Orkut?… Read the full story »
  • Did Twitter Harpoon the Fail Whale?
    30 Mar 2011 | By
    Did Twitter Harpoon the Fail Whale? Goodbye, sweet Fail Whale - Twitter has a new little friend to tell us when it's on the fritz.… Read the full story »
  • Tweeters 30% More Likely to Click Ads Than Facebookers
    14 Mar 2011 | By
    Tweeters 30% More Likely to Click Ads Than Facebookers In the Web 2.0 world, Social Media is becoming an ever-increasingly important way to reach out to potential clients and generate traffic. While Facebook is obviously the king of the Social Media jungle, Twitter proves to provide more value per user to the web publisher.… Read the full story »
  • Can Ashton Kutcher Twitter-fy Blekko?
    25 Jan 2011 | By
    Can Ashton Kutcher Twitter-fy Blekko? Ever heard of Blekko?  If you haven’t, don’t feel bad – it’s an upstart startup search engine with a tiny bit of traffic and a huge chunk of publicity and funding.  As of today, it’s also part of Ashton Kutcher’s investment portfolio, accordi… Read the full story »
  • Twitter and Facebook are for News, MySpace is for Leisure
    19 Mar 2010 | By
    What do users of the various social networks want? We broke down the traffic coming from Twitter, Facebook, MySpace and Digg to see what genres of sites they visit the most. As seen on Mashable.… Read the full story »
  • Twitterers Want Their News, and Want It Now
    15 Oct 2009 | By
    A look at the website genres that receive the most traffic from Twitter and Facebook across the Chitika network. Twitterers seem interested in being on the bleeding edge of breaking news, whereas Facebook users seem more interested in tech and lifestyle sites. Featured in Read the full story »