Mobile
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With the launch of the iPhone 4 on Verizon on February 10th, many analysts, including Chitika Research, believed that AT&T could be seeing a rough stretch in the near future. However, a recent post by Robin Wauters at TechCrunch indicates a strong fourth quarter for the cellu… Read the full story » -
Android is coming on strong, and the mobile OS by Google appears to be dragging mobile Internet usage into the 4G world. We break down the top Android handsets by traffic share across the Chitika network in early November, 2010.… Read the full story »
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After our panel at SMX East revealed Google's dominance in the mobile search market, we decided to look into the sources of their traffic. The Google App by itself can stand as the 2nd biggest iPhone search engine. As seen in Read the full story »
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Android keeps making gains in smartphone market share, but it's still a small player when compared to the iPhone. However, advertisers need to pay attention to Google's mobile OS - its users click on ads significantly more often than iPhone users. As seen on Read the full story »
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We look at unique households (IP addresses) with an iPhone or an Android phone and at least one other Internet-browsing device, to see how much crossover there is between iPhone and Android households. The answer? Not much.… Read the full story »
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As of June, 2010, it looks like Android overtaking iPhone is an eventual inevitability. The much-hyped annual iPhone release had little immediate effect on the mobile marketplace, while the Evo grabbed a couple of percentage points for Google. As seen in Read the full story »
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We take an apples-to-apples comparison of the same ads on the same websites across the Chitika network to gauge mobile vs. non-mobile users' attitudes towards in-browser advertising. Featured in Read the full story »
