CTR
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In the second installment of our Portrait of a Clicker series, we look at the various web browsers to see what using Internet Explorer, Firefox, or Chrome says about someone's likelihood to click on an ad.… Read the full story » -
The first installment of Portrait of a Clicker looks at what operating systems get the best and worst ad click rates, and tells you how you can use this information to improve your site's usability without hurting ad revenues.… Read the full story » -
One Googler worth Ten Facebookers
As a web publisher, two things really matter when it comes to making money: driving lots of traffic, and making sure that traffic converts into ad clicks. Looking at a sample of nearly 70 million impressions across the Chitika ad network, we… Read the full story » -
How should ad placement effect the pricing of online advertisements? In the first installment of Chitika Research's Ad Layout Series, we look at above- vs. below-the-fold ads to see just what the difference is in clickthrough rates.… Read the full story »
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Android keeps making gains in smartphone market share, but it's still a small player when compared to the iPhone. However, advertisers need to pay attention to Google's mobile OS - its users click on ads significantly more often than iPhone users. As seen on Read the full story »
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How many words does it take to get to the center of good search traffic? According to a new study by online ad network Chitika, three – as in, three-word search queries drive the most traffic from search engines. To determine the optimal word count, Chitika looked at a sample… Read the full story »
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We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the cli… Read the full story »
