Insights | Mobile

Windows Phone 7 Outnumbered by… Windows 98?

12 January 2011 By

Windows Phone 7, acclaimed by critics as an excellent mobile operating system and the beneficiary of Microsoft’s advertising dollars, continues to struggle to catch on.  One odd observation, based on traffic coming through the Chitika advertising network, is that it’s currently outnumbered by Windows 98.

Win-98-vs-Win-Phone-7

We at Chitika Research monitor traffic shares of various operating systems coming through our network.  As of the beginning of January, Windows Phone 7 was sending about half as much web traffic as Windows 98 to our network of over 100,000 publishers.

For a reference on Windows Phone 7′s growth over the past month, in our December post we found that WP7 was sending about 0.4% as much traffic as iPhone and Android (combined).  At present, that number has risen slightly – to an average of 0.44%.  Growth is happening, but not very quickly.

Android-iPhone-and-WP7-January

The good news for Microsoft, though, is that Windows Phone 7 is already halfway to the market share that all other mobile Windows builds own.  It’s still got a long way to go, and it’s nowhere near a threat to Android and iPhone yet, but it is growing.

For more information about this study, contact:

Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com

Print
Email
Twitter
Facebook
Google
LinkedIn
Digg
StumbleUpon
Reddit
Delicious
Hacker News
More...
  • WP7 seeing slow market growth? Not according ot our numbers

    [...] new data from Chitika should be enough to make any fan of Microsoft’s new mobile platform nervous. According to the [...]

  • Bristolboy

    I have a few relatively small websites and Google Analytics has shown the same thing for me with more people having Windows 98 than Windows Phone 7.

    Going off topic majorly – I have also noticed that Google TV is starting to show up in my operating systems, but no sign of Apple TV. Is this something Chitika have experienced?

  • Pan Glozz

    I have a reliable estimate of WP7 sales volume using the default and auto launched Facebook app as a proxy.
    See:
    https://spreadsheets.google.com/ccc?key=0AnH7Ru-k1dP3dDVFdFpzamdWWWtzc0xhakhMdzhmeUE&hl=en

    WP7 is under 1.5% of sales volume, installed base is under 0.5%. It is decelerating since launch.

  • Chitika–Windows Phone 7 goes from “little significant market share growth” to “Growth is happening, but not very quickly”–success!

    [...] happening, but not very quickly”–success! January 13th, 2011 | Author: Surur ShareChitika has once again released some traffic news, which they used to interpret mobile market [...]

  • Bristolboy

    Very interesting! A very comprehensive set of data there – thanks for sharing.

  • WP7 seeing slow market growth? Not according to our numbers | BuyElectro.com

    [...] new data from Chitika should be enough to make any fan of Microsoft’s new mobile platform nervous. According to the [...]

  • Cresce la quota di mercato del Windows Phone 7 ma lentamente | Windows Phone Magazine Italia

    [...] il periodo di Natale si tirano le somme sulle vendite degli smartphone. Chitika Research pubblica un estratto dell’analisi dei dati di [...]

  • Chitika–Windows Phone 7 goes from “little significant market share growth” to “Growth is happening, but not very quickly”–success! | My Windows Phone

    [...] google_color_text = "#000000"; google_color_url = "#000000"; google_ui_features = "rc:0"; Chitika has once again released some traffic news, which [...]

  • Chitika: Windows Phone 7 being beaten by…Windows 98?

    [...] has offered up an even more-embarrassing metric: traffic from Windows Phone 7 devices is just barely over half the traffic Chitika still sees from systems running Windows 98. Windows 98, of course, was released by Microsoft nearly 13 years ago. Most Windows hardware and [...]

  • Windows 98 leads Windows Phone 7 in traffic share | hidekibonsai.com

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • David

    @Bristolboy

    Apple TV doesn’t surf websites or have a traditional browser – Google TV does. Maybe that explains it.

  • Windows 98 tem mais usuários que Windows Phone 7 | Gadgets

    [...] os dados dos visitantes de cerca de 100 mil páginas ao redor de toda web, a empresa de análise Chitika comprovou o que todos já sabiam: por hora, o Windows Phone 7 definitivamente não tem sido um [...]

  • Windows 98 leads Windows Phone 7 in traffic share | lizacawood

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • Windows 98 leads Windows Phone 7 in traffic share | Everheartz15's Tech Blog

    [...] &#1072&#1495 online advertising network utilized b&#1091 companies such &#1072&#1109 Hearst Media, &#1211&#1072&#1109 posted &#1109&#959m&#1077 &#1110&#1495t&#1077r&#1077&#1109t&#1110&#1495&#609 grap…. Aft&#1077r analyzing data fr&#959m more t&#1211&#1072&#1495 100,000 sites &#1110&#1495 [...]

  • bristolboy

    @David. Thanks for that clarification.

  • Windows 98 leads Windows Phone 7 in traffic share » The Pulse of the Laker

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • Chitika touts goofy stats: Windows Phone 7 being beaten by…Windows 98? | Acelaweb.com

    [...] In news that doesn’t quite make sense, online ad firm Chitika releases some not-so-surprising stats: more people are using Windows 98 than Windows Phone 7 to browse the web. It’s not much of a secret that despite a high-profile launch back in October, Windows Phone 7 has gotten off to a slow start with consumers. So far, neither Microsoft nor its partners have been at all specific about how many Windows Phone 7 devices they’ve sold, but one indication might be how often WIndows Phone 7 devices are seen on the Internet. Online advertising network Chitika runs services across more than 100,000 publishers, and last month it said traffic from the iPhone and Android were beating Windows Phone 7 by over 100 to 1. This month, Chitika has offered up an even more-embarrassing metric: traffic from Windows Phone 7 devices is just barely over half the traffic Chitika still sees from systems running Windows 98. [...]

  • Windows Phone trails Win98′s browser presence 2 to 1 | The Live Indian Entertainment Blog

    [...] Still, it makes for a good headline.Windows Phone 7 is still struggling to catch on. According to a recent report from Chitika, based on numbers coming through sites in its advertising network, is that the platform is [...]

  • Diamond Green

    IPhone dan Windows 7 semakin terdepan….!!!
    [ http://www.diamondgreen.tk ]

  • Diamond Green

    IPhone and Windows 7 getting ahead ….!!!
    [ http://www.diamondgreen.tk ]

  • Windows 98 leads Windows Phone 7 in traffic share | Guydz Guides

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • Windows 98 leads Windows Phone 7 in traffic share | Techo Gossip

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • Windows 98 leads Windows Phone 7 in traffic share | eddyseymint

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • Windows Phone 7 beaten by Windows 98 web traffic? | WinRumors

    [...] advertising firm Chitika recently published data that it claims shows Windows 98 web surfers account for nearly double Windows Phone 7 users. [...]

  • Windows 98 leads Windows Phone 7 in traffic share | Estedar Tech

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • Windows 98 leads Windows Phone 7 in traffic share | Dress Juice

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • Windows 98 leads Windows Phone 7 in traffic share | mabelfeint

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • Microsoft Now Hawking Windows Phone 7 On Groupon | JetLib News

    [...] apparently had a hard time catching on, most recently suffering through reports that it was less popular than Windows 98 in terms of traffic referrals. WP 7 has been on the market for around three months and [...]

  • Microsoft Now Hawking Windows Phone 7 On Groupon / Brainyloft Press SOHO / Feed Your Brain

    [...] critics the phone has had a hard time catching on, most recently suffering through reports that it was less popular than Windows 98, in terms of traffic referrals. WP 7 has been on the market for around three months and while [...]

  • Must… Have… WP7 Sales Figures!

    [...] way, I don’t mean any disrespect here but Chikita, one of these ad networks I think, is seeing about twice as many Windows 98 hits as WP7 ad pulls. Just throwing that out there. Doug Simmonsgoogle_ad_client [...]

  • Today’s Links | SnipBids Blog

    [...] critics the phone has had a hard time catching on, most recently suffering through reports that it was less popular than Windows 98, in terms of traffic referrals. WP 7 has been on the market for around three months and while [...]

  • Windows Phone 7 représente moins de 1% du trafic mobile | Publicité Clic Maroc

    [...] récente étude Chitika nous permet d’en savoir plus sur la part de marché des différents systèmes [...]

  • John

    Pan Glozz – your research is faulty. There is no auto launching facebook app on WP7. A user must manually start up the app, so your numbers are not legit in any way. Nice try though. Stick with Chitika’s numbers.

  • Windows 98 leads Windows Phone 7 in traffic share | Gadget & Electronics Tips by Alfredo Trabulsi

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • Windows 98 leads Windows Phone 7 in traffic share « Ink Toonz Over The Top Tatz

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • Windows 98 leads Windows Phone 7 in traffic share | 0845numbersonline.com

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • Windows 98 leads Windows Phone 7 in traffic share – - All Gossip

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • Windows 98 leads Windows Phone 7 in traffic share | vivianassamov

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • Technology Global » Microsoft Now Hawking Windows Phone 7 On Groupon

    [...] most recently suffering through reports that it was less popular than Windows 98 in terms of traffic referrals. WP 7 has been [...]

  • Windows 98 leads Windows Phone 7 in traffic share | Funk Sites

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • Windows 98 leads Windows Phone 7 in traffic share | The Forest

    [...] which runs an online advertising network utilized by companies such as Hearst Media, has posted some interesting graphs. After analyzing data from more than 100,000 sites in their network, Chitika has concluded that [...]

  • a3gill

    In addition… I very rarely even launch the social media apps, because the feeds are pulled and/or updated throughout UI.

  • Will Nokia deal jumpstart Windows Phone 7? | Chitika Insights

    [...] for the new system, while growing, has been slow. As recently as one month ago, we reported that Windows 98 saw a near two-to-one edge on Microsoft’s newest, and best, entrant into the mobile [...]

  • 电影之家

    [...] Windows Phone 7 Outnumbered by… Windows 98? | Chitika Insights首页 | 登陆 | 联系 | 标签 | 链接Copyright © 2012 电影之家. All Rights Reserved. [...]