Insights | Mobile

The Current State of Windows Phone 7

15 December 2010 By

The mobile operating system designed to save Microsoft’s mobile business is struggling.  A month and a half after its launch, Windows Phone 7 is outnumbered over 100 to 1 by both Android and iPhone, based on traffic through the Chitika ad network.

Over the past three weeks, for every one Windows Phone 7 impression we see, there are 110 Android impressions and 172 iPhone impressions.  That number is remaining relatively stable, with very little significant market share growth in WP7.

Although the mobile operating system has received generally positive reviews, it appears to be struggling to gain a foothold against Google and Apple’s well-established entries into the smartphone market.

Given that both Android and iPhone see their biggest spikes in usage during weekends, Microsoft may do well to position Windows Phone 7 as a BlackBerry nemesis rather than an iPhone/Android killer – the corporate worker’s smartphone of 2011.

For more information on this study, contact:

Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com

  • Web Data Shows Windows Phone 7 Barely a Blip on the Radar: Tech News «

    [...] released data late last night showing Windows Phone 7 activity on its advertising network is barely measurable. In a blog post, Chitika, which serves more than a billion ads monthly across 100,000 websites, [...]

  • Web Data Shows Windows Phone 7 Barely a Blip on the Radar – GigaOm | Cell Phone option

    [...] released data late last night showing Windows Phone 7 activity on its advertising network is barely measurable. In a blog post, Chitika, which serves more than a billion ads monthly across 100,000 websites, [...]

  • Windows Phone 7 Sales – More Data & Analysis? « All About Windows Phone 7

    [...] Shows Windows Phone 7 Barely a Blip on the Radar”. Mr. Tofel cited web usage data from Chitika, that shows “ for every one Windows Phone 7 impression we see, there are 110 Android [...]

  • Windows Phone 7 use outnumbered over 100 to 1 by Android, iPhone, says ad network – Computerworld (blog) | Cell Phone option

    [...] In a blog post, the company has this to say about Windows Phone 7: [...]

  • Windows Phone 7 already nearly a 1% of Android installed base, taking market share from iPhone and Android

    [...] Read the blog post at Chitika here. [...]

  • Interesting

    Already 100:1 againt Android with 80M+ devices? That’s actually pretty good for Windows Phone 7. People need to keep in mind it’s been only a month and WP7 is not available for many carriers and countries yet.

  • Obvious

    20 days … 20 days after launch you are able to make an assessment to the long term viability of a product. Android didn’t gain much traction until the DROID ad blitz by Motorola. Not much analysis could possibly be done on your part to make your snap judgment.

  • TechPuff

    This researcher should either fined another job, or get a life.

  • Windows Phone accounts for 0.45% of web traffic

    [...] CDMA handsets after the iPhone, it will have an uphill battle to gain additional market share.[Via Chitika] If you enjoyed this article, please consider sharing [...]

  • Smart Phone Top 10 » Chitika: Windows Phone accounts for 0.45% of web traffic

    [...] [Via Chitika] [...]

  • Jessie

    Are you serious? This has zero to no relevance. Give it 90 days.

  • Windows Phone 7 のシェアは Android の1%未満か? – ななふぉ

    [...] ソース [Chitika Research] via WMpoweruser [...]

  • Windows Phone 7 Tiny So Far, According To Web Stats – The Business Insider | Cell Phone option

    [...] network Chitika released this chart showing Windows Phone 7 is barely registering in comparison to the iPhone and [...]

  • Windows Phone 7 Losing 100 to 1 Against Android, iPhone, Study Says | Techinnovators

    [...] In a blog post, the company has this to say about Windows Phone 7: The mobile operating system designed to save Microsoft’s mobile business is struggling. A month and a half after its launch, Windows Phone 7 is outnumbered over 100 to 1 by both Android and iPhone, based on traffic through the Chitika ad network. [...]

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    [...] A preliminary look at Microsoft’s newest mobile operating system, Windows Phone 7, shows that the platform is [...]

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    [...] to find customers and new numbers from mobile ad network Chitika don’t seem to bode well. According to Chitika, for every one ad impression it sees from a Windows Phone 7 device, it sees 110 impressions from [...]

  • Android, iPhone lead Windows Phone 7 by 100 to 1? – Digitaltrends.com | Cell Phone option

    [...] to find customers and new numbers from mobile ad network Chitika don’t seem to bode well. According to Chitika, for every one ad impression it sees from a Windows Phone 7 device, it sees 110 impressions from [...]

  • Andrew

    Research director? For someone with such a title, you would expect a rather more scientific approach in the assessment. This guy is a blogger at best, not a “researcher.”

  • Windows Phone 7 OS Struggling to Gain Sales | Product Sourcing – Industrial News

    [...] the web: Chitika Click on images to [...]

  • tomhierl

    Haha, all those WP7 fanboys are hilarious. What’s not scientific about this approach? If there are 80million Android devices in use, that means there are about 700,000 WP7 devices. That’s not a success by any measure. Even the Palm Pre sold faster, measured against overall smartphone sales in 2009, and that was one phone in one country.

  • Is Windows Phone 7 Under Performing? | Dads On Tech

    [...] coming with Windows Phone 7 sales figures. As such, we have to rely on external sources such as Chitika, which is one of the largest search advertising networks, serving over one billion ads per month. [...]

  • Is Windows Phone 7 Under Performing? #mobile | Ramon B. Nuez Jr.

    [...] coming with Windows Phone 7 sales figures. As such, we have to rely on external sources such as Chitika, which is one of the largest search advertising networks, serving over one billion ads per [...]

  • Jason Short

    What’s not scientific about this? How about it only measures through their ad network? Maybe 99.9% of all Phone 7′s don’t view ads!?! Or maybe there are not 100,000 apps that are ad supported for the platform (like iPhone). You can’t tell me the total web traffic of a phone from the ad usage. MAYBE you can if you are actually looking at all the server logs and viewing which are mobile for a website.

  • Real Windows Phone 7 Sales Numbers Still A Question Mark: Tech News «

    [...] And Kevin also reported that data-analytics company Chitika said Windows Phone 7 devices were barely registering on its network. So it’s unclear if 1.5 million reflects early bets by operators on WP7 or if people are [...]

  • Real Windows Phone 7 Numbers Still A Question Mark: Tech News «

    [...] And Kevin also reported that data-analytics company Chitika said Windows Phone 7 devices were barely registering on its network. So it’s unclear if 1.5 million reflects early bets by operators on WP7 or if people are [...]

  • Windows Phone 7 hlasí 1.5 milionu „prodaných“ kusů a růst Marketplace | JustIT.cz

    [...] Phone 7 byl uveden na trh v Evropě a Asii 21. října, na americkém trhu až 8. listopadu. The Current State of Windows Phone 7 ale upozorňuje, že poměr mezi WP7 a ostatními telefony (Android a iPhone) je je tak [...]

  • fritz

    Daniel am waiting for my dose of Chitika research for the new year :)

  • Is Windows Phone 7 Under Performing? | BreakBumperTV

    [...] coming with Windows Phone 7 sales figures. As such, we have to rely on external sources such as Chitika, which is one of the largest search advertising networks, serving over one billion ads per month. [...]

  • Windows Phone 7 Outnumbered by… Windows 98? – Chitika Research

    [...] a reference on Windows Phone 7’s growth over the past month, in our December post we found that WP7 was sending about 0.4% as much traffic as iPhone and Android (combined).  At [...]

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    [...] as reported in the past by Chitika Insights, the adoption rate for the new system, while growing, has been slow. As recently as one month ago, [...]

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