iOS 4 Now Powering 50% of iPhone Traffic
Apple’s latest mobile operating system, iOS 4, is already accounting for one-half of all iPhone web traffic, according to online advertising network Chitika. In looking at over 9 million iPhone impressions across its advertising network, Chitika found that iOS 4 edged iOS 3 by eight-tenths of a percent to be the dominant OS only one month after being officially released.
Looking more deeply, iOS 4.0 – the version released on June 21st – is the dominant single version at 44.5%. Version 4.0.1 – the latest official release for the iPhone 3G, 3GS and iPhone 4 – clocks in at only 5% of the market, not surprising given that it was released less than a week ago.
Of the iOS 3.x variants, the most represented is 3.1.3 at 29.8%. As it is the highest released version of iOS 3.x for iPhones and iPod Touches, this result should be expected. The next step down, 3.1.2 (released in October, 2009) commands 14% of all iPhone traffic.
| Version | % of All iPhone Traffic |
|---|---|
| 4.0.1 | 5.36% |
| 4.0 | 44.57% |
| 3.1.3 | 29.87% |
| 3.1.2 | 14.04% |
| 3.1 | 1.88% |
| 3.0.1 | 1.19% |
| 3.0 | 2.06 |
| 2.x | 0.99% |
Contact
Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com
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