Insights | Local

People who search with their voice are nearly three times more likely to be looking for local results, according to our latest data.

We looked last week into iPhone Google usage – quite a bit of it came from the Google app.  While sifting through the data, we also noticed an interesting tidbit – of the iPhone search app, almost seven percent of searches were done through Google’s voice search.

After that, we looked into what people were searching for with their voice that was different than with their keyboard.  Interestingly, voice searches were nearly three times more likely to be local than non-voice.

It does make sense – after all, searching by speaking is often done in the car, leading to a higher proportion of locally-oriented queries.  It’s also rather telling to look at other categories that do unusually well or unusually poorly in receiving traffic from voice searches.

The top genres receiving queries from the Google app and from Google voice search on the iPhone are as follows:

With this, website owners can begin composing specialized landing pages for the different types of Google traffic.  For example, a consumer goods manufacturer with an e-commerce site may see better overall results if they show voice search traffic a special landing page with places to purchase products locally, rather than simply showing their e-commerce site.

Contact

Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com