Apple’s Flash Policy Impacting 21% of Internet
One in Five Internet Sites Running Flash Content
Westborough, MA, February 25, 2010 – Online advertising network Chitika, Inc., which regularly publishes studies on Internet user trends, today released a study on how much of the Internet runs Adobe Flash for non-advertising content. The study found that of the top 500,000 sites as ranked by Quantcast, 107,226 – or 21.45% – used Flash to generate or display content for users.
All registered instances of Flash cited in this study were content, as Flash advertising was explicitly excluded.
Top Sites Use Flash More
Sites at or near the very top of the top 500,000 list were even more likely to be running Flash, the study found. 35.4% of the top 500 sites are currently running non-advertising Flash content, meaning that iPhone (and presumably iPad) users are missing out on some content from over a third of the top sites.
| Flash Distribution (rank): | Sites w/Flash | % Segment | % cumulative |
| Rank 0 to 250 | 87 | 34.80% | 34.80% |
| Rank 250 to 500 | 90 | 36.00% | 35.40% |
| Rank 500 to 1,000 | 148 | 29.60% | 32.50% |
| Rank 1,000 to 2,000 | 320 | 32.00% | 32.25% |
| Rank 2,000 to 5,000 | 858 | 28.60% | 30.06% |
| Rank 5,000 to 10,000 | 1,295 | 25.90% | 27.98% |
| Rank 10,000 to 15,000 | 1,218 | 24.36% | 26.77% |
| Rank 15,000 to 20,000 | 1,158 | 23.16% | 25.87% |
| Rank 20,000 to 30,000 | 2,336 | 23.36% | 25.03% |
| Rank 30,000 to 50,000 | 4,110 | 20.55% | 23.24% |
| Rank 50,000 to 150,000 | 23,200 | 23.20% | 23.21% |
| Rank 150,000 to 500,000 | 72,406 | 20.69% | 21.45% |
| 107,226 | 21.45% | ||
| Source: Chitika web scan of top 500,000 most trafficked Internet sites | |||
About Chitika
Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. With over 80,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. Through research and targeting, Chitika continually evolves its image as “the ad network that knows when not to show ads.” For more information, visit http://chitika.com
Contact
Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com
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