Insights | Mobile

Android Users 80% More Valuable Than iPhone Users

24 August 2010 By

In the Android vs. iPhone war for mobile supremacy, which operating system should advertisers look to target?  Online ad network Chitika looked at ad click rates across its network for the two devices and came to the conclusion that Android users are by far more valuable individually than iPhone users – people on the Android OS clicked on ads 81% more often than people on the iPhone.

CTR of Android vs Apple

Device CTR
iPad 1.010%
iPhone 0.654%
Android 1.187%

Interestingly, iPad users are much more likely to click ads than their iPhone-using contemporaries.  This may be chalked up to the difference in display size.  Android devices, however, by and large have similar screens to the iPhone, and Chitika’s advertisements display the same on both devices.

As Android continues to grow in market share, it will be interesting to see how this figure changes.  For now, however, it is obvious that Android users should be high up on the list of targets for mobile advertisers.

Contact

Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com

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  • Jim Rudnick

    gee…and I never surf on my own iPhone either eh….

    :-)

    Jim

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    It’s a fair comparison considering Admob ads are heavily being displayed on iOS devices. The reason why Android’s share is bigger is multitasking. Android users are able to click the interesting ads without worrying about what would happen to their, app if they click the ads. We could expect Apple to gain in the future since iOS devices are now multi-tasking capable (kinda).

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  • Gperry

    Are these the most up to date numbers? Does anyone have the industry wide CTR average for mobile platforms?

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  • David Wong

    Very interesting finding as I am mulling over advertising for my Android app (iOS app to come later).