Insights | Mobile

In households with multiple devices, there’s almost no chance that two of them will be an iPhone and an Android device, according to new research by online advertising network Chitika.  In breaking down IP addresses that registered multiple devices, only 1% of homes with an iPhone also had an Android phone.

The Apple vs. Google feud’s front lines are undoubtedly on mobile, and consumers are taking sides to an impressive degree.  On the other side of the coin, some 5.8% of IP addresses with an Android device also had an iPhone (a discrepancy which can be traced simply to the difference in raw market share).

Why there seem to be so few crossover IP addresses is difficult to pinpoint.  It’s possible that the fanboyism seen in tech blogs across the Internet actually permeates into reality, but it’s equally possible that the popularity of cellular family plans combined with AT&T’s lack of a popular android device are to blame.

Chitika’s numbers are based on a sample of 38,964 unique IP addresses that registered an iPhone or an Android device along with at least one other Internet device.  Cellular IP addresses were not counted, nor were IP addresses with more than 6 devices (which could indicate a business or public WiFi network).

Contact:

Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com