Insights | Online Advertising

September 2010

  • 22 Sep 2010 | By
    How should ad placement effect the pricing of online advertisements? In the first installment of Chitika Research's Ad Layout Series, we look at above- vs. below-the-fold ads to see just what the difference is in clickthrough rates.… Read the full story »
  • 17 Sep 2010 | By
    Following up on our look at iOS version distribution in July, we find that iOS 4 has continued to make impressive strides, now accounting for 68% of all iPhone traffic into our network. Seen on Read the full story »
  • 8 Sep 2010 | By
    Firefox has long held the crown of the tech elite's browser of choice. However, with the rapid growth of Google's Chrome, that may no longer be the case - according to new data, Chrome users are six times more likely to seek out and run the beta version of their browser than Fir… Read the full story »
  • 7 Sep 2010 | By
    August browser share numbers are in. Internet Explorer continues to slide, Google Chrome and Opera are big winners, and Safari loses market share.… Read the full story »