Comments on: Clickers Are More Likely to Click

By: Shoppertasche

Shoppertasche — Tue, 25 Jan 2011 17:01:01 +0000

I will also give a big thanks.

By: I Putu Suandra

I Putu Suandra — Fri, 05 Mar 2010 11:34:46 +0000

thanks for chitika i can shared

By: Scriptster

Scriptster — Mon, 07 Dec 2009 16:36:15 +0000

Daniel, I see what you mean now. I never noticed (or even looked for it) that the Google search page URL differs based on mouse click or hitting enter. Mouse click adds more parameters to the query, so this mush be how you determine if they use their mouse well.
It is a great find, now, let’s come up with a test that determines that “clickers” (“mouse addicts”? ) should be shown a certain type of ad and not the other.

For example, there is no good reason to show inline ads to people that don’t have a mouse in their hand (or afraid to use it). You absolutely have to use your mouse to click on that link, so as a web publisher I might as well just keep the page cleaner and skip the inline ads.

Can someone else come up with a good practical application of the phenomenon the study has unearthed?

By: Manoj

Manoj — Sat, 05 Dec 2009 04:01:36 +0000

Because I am a webmaster, I never clicks on other sites, for any link, just gets my info and back to my pavilion.

By: fatcow coupon codes

fatcow coupon codes — Thu, 03 Dec 2009 19:47:30 +0000

This makes complete sense. I found that when I run a webmaster related site I get a lot less clicks

By: analogstuff

analogstuff — Wed, 02 Dec 2009 12:16:59 +0000

This is a great post on human behaviour analysis. Does chitika have data for Yahoo and Bing search user click behaviour and CTRs.Probably it might help advertisers abit.

By: ulaska

ulaska — Tue, 01 Dec 2009 21:48:35 +0000

I can see how these number are correct. The reason might be that people who have to click the search button are less used to the internet world (thus clicking instead of just hitting enter) and trust the websites more. In some cases thay probably even cannot tell which links are part of the page and which ones are the advertisements.

I suspect webpages with posted computer programming advice get less clicks than pages about food or clothes…

By: Daniel Ruby

Daniel Ruby — Tue, 01 Dec 2009 20:57:05 +0000

Quick follow-up, the Google referral that comes in to your page is different depending on the actions of the visitor. The referral URL contains elements that determine where and how the individual visitor performed their search.
It’s similar to the way we target ads to a search query – while the search itself doesn’t take a user away from Google’s properties, when they click through to your site you can see from the referring URL what search query was used. It’s the same for determining where and how the search was executed.

By: Daniel Ruby

Daniel Ruby — Tue, 01 Dec 2009 20:53:06 +0000

Scriptster,

To answer your question, I came up with the name for the article. What I mean by “clicking the button on Google’s homepage” is that they execute their search by entering the search term and physically clicking “Search”, rather than entering the query and hitting enter. The click rate I refer to is, once someone has come to your page via different methods of Google searching, how likely they are to click the ads on your page.

Perhaps the best one-line summary is, “People who execute their Google searches by clicking “Search”, as opposed to hitting enter to execute the search, are fifty percent more likely to end up clicking an ad on your page.”

“I’m Feeling Lucky” has nothing to do with this research, and my apologies if it wasn’t presented clearly. Also, if the headline was too cutesy, again, my apologies.

By: Scriptster

Scriptster — Tue, 01 Dec 2009 20:45:46 +0000

Gee, guys, who came up with the title of the article, really? I guess, “mouse users” or, better yet “mouse addicts are more likely to click” would describe the findings a bit better…
Anyways, that’s not why I wanted to post a comment. What exactly do you mean by “clicking the button on Google’s homepage?” Do you mean “I’m feeling lucky?”. Because if you click the “Google Search” button, you are not leaving Google’s properties yet. You have to click on a text link in order to visit any site, so what ads exactly did you describe in your write-up? Google’s AdWords? (in which case what does Chitika care) or ads on sites visited from Google search? Then how in the world can you get there by clicking any button other than “I’m feeling lucky” and, more importantly, how would you know that they clicked a button? Anyways, if you clicked on “I’m feeling lucky” you must be so dumb you’d click on anything, really.

So, all in all, given that the audience of this respectable blog is little more technical that your average internet user, would you do us all a favor and put some detail in your future posts that would keep your reader from guessing too much?