Today, May 18th, Facebook is going public after many months of deliberation, rumor, and speculation. The release of Facebook’s original S-1, aggressive acquisitions (Instagram), concerns over revenue, and a demand-driven expansion of their public offering have only served to fan the flames. Chitika Insights wanted to see how the fervor surrounding this IPO corresponds to Web activity – a good indicator of consumer interest rather than activit… Read the full story »
With Facebook’s estimated $16 billion IPO today, Chitika Insights wanted to provide a visualization of how people are interacting with the offering over many aspects of the Web. To accomplish this, Chitika Insights performed an analysis of two key indicators: Facebook’s curre… Read the full story » 
Our iPad Tracker has been live for a little over a month, and the Chitika Insights team thought it was a good time to revisit how the iPad ecosystem has evolved since the device’s debut on March 16.… Read the full story » 
Here at Chitika Insights our team was interested in seeing just how adamant iOS users were in their quest for secure browsing. We combed through tens of millions of ad impressions across our network, looking for devices that were utilizing any sort of iOS based software. From t… Read the full story » 
To see what percentage of Firefox users within the Chitika network are running each version of Firefox, Chitika Insights performed an analysis of the unique impressions seen within the Chitika Ad network and determined the share of these impressions represented by each respective… Read the full story » 
How often do you click an online ad, and how often do you update your browser? These two questions, while seemingly unrelated, actually have a lot to do with one another. The Chitika Insights team looked to quantify this phenomenon by focusing on Internet Explorer, and examining … Read the full story » 
The Bureau of Labor Statistics released its latest figures on unemployment on May 4, 2012, which indicate that the country's unemployment rate has dropped from 8.5% (December 2011 figure) to 8.1% at the end of April. Given that the Internet is the job-search method of choice for… Read the full story »
Open source icon Mozilla Firefox has grown to command a substantial level of market share within the Internet browser marketplace. Due to the free software’s unique nature as an open source project, maximizing the adoption rate of Firefox’s latest version is important in orde… Read the full story » 
What do you think of when you hear the word “tablet”? For most it would be Apple or more specifically the iPad. When the iPad was released in 2010 it quickly gained popularity amongst the masses. Since then the market share held by Apple’s iPad has been increasing steadi… Read the full story » 
Chitika Insights brings you our latest Web Browser Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market...… Read the full story » 
Chitika Insights brings you our latest Search Engine Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market...… Read the full story » We collect information about your activities on certain websites to send you targeted advertisements. To opt out of Chitika's targeted ads, click here. If you opted out of our targeted ads before March 1, 2010, the opt-out has expired and you must opt out again to avoid targeted ads.
