
Here at Chitika Insights our team was interested in seeing just how adamant iOS users were in their quest for secure browsing. We combed through tens of millions of ad impressions across our network, looking for devices that were utilizing any sort of iOS based software. From there we refined our results by breaking out iOS 5.1.1 devices and took a 24-hour rolling average in order to determine usage rates. According to our network data, Apple u… Read the full story »
To see what percentage of Firefox users within the Chitika network are running each version of Firefox, Chitika Insights performed an analysis of the unique impressions seen within the Chitika Ad network and determined the share of these impressions represented by each respective… Read the full story »
How often do you click an online ad, and how often do you update your browser? These two questions, while seemingly unrelated, actually have a lot to do with one another. The Chitika Insights team looked to quantify this phenomenon by focusing on Internet Explorer, and examining … Read the full story »
The Bureau of Labor Statistics released its latest figures on unemployment on May 4, 2012, which indicate that the country's unemployment rate has dropped from 8.5% (December 2011 figure) to 8.1% at the end of April. Given that the Internet is the job-search method of choice for… Read the full story »
Open source icon Mozilla Firefox has grown to command a substantial level of market share within the Internet browser marketplace. Due to the free software’s unique nature as an open source project, maximizing the adoption rate of Firefox’s latest version is important in orde… Read the full story »
What do you think of when you hear the word “tablet”? For most it would be Apple or more specifically the iPad. When the iPad was released in 2010 it quickly gained popularity amongst the masses. Since then the market share held by Apple’s iPad has been increasing steadi… Read the full story »
For the last decade, search engines have been internet users’ best friends, making any question that comes to mind immediately addressable with the best relevant answers. Developments in technology have made search engine results more qualified and useful, leading to a rapidly … Read the full story »